Mô tả công việc
As Assistant Brand Manager , you will be the strategic lead responsible for driving the growth, equity, and profitability of your assigned brand(s). You will lead brand strategy development, translate insights into actionable marketing plans, and orchestrate cross-functional execution to deliver impactful consumer experiences. This role requires strong leadership, strategic agility, and a deep understanding of both consumers and the competitive landscape.
- Strategic Brand Leadership
- Own and lead the development and execution of brand strategies aligned with business objectives and consumer needs.
- Translate market, consumer, and category insights into actionable brand plans to drive growth and build equity.
- Set annual brand objectives, KPIs, and initiatives, and ensure alignment with internal and regional stakeholders.
- Innovation & Portfolio Management
- Lead the innovation pipeline: identify opportunities, validate concepts with consumer research, and partner with R&D and supply chain to deliver winning innovations.
- Manage brand portfolio health, including SKU rationalization, pricing strategy, and channel strategy optimization.
- Integrated Marketing & Campaign Execution
- Lead the development of integrated marketing communication plans across ATL, BTL, digital, and shopper marketing.
- Brief and manage external agencies (creative, media, PR) to deliver breakthrough campaigns and activations.
- Oversee campaign execution, ensuring brand consistency, on-time delivery, and performance tracking.
- Commercial Excellence & Cross-functional Leadership
- Collaborate closely with Sales, Finance, Demand Planning, and Supply Chain to ensure brand strategies are commercially viable and effectively executed in-market.
- Provide strong financial acumen in managing brand P&L,optimization ROI evaluation of marketing initiatives.
- Champion cross-functional alignment and lead the core team to deliver end-to-end business results.
- Performance Management & Insights
- Monitor brand performance across key metrics (market share, equity, penetration, sales) and identify corrective actions.
- Lead business reviews, post-mortems, and forecasting processes with a strong command of data analytics.
- Continuously optimize strategy based on performance and changing market dynamics.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
- Minimum 4–6 years of marketing experience in Cosmetics Luxury or High Standard , with proven success in managing brands or launching products.
- Strong strategic thinking, leadership, and communication skills.
- Data-driven mindset with solid understanding of brand financials and P&L management.
- Experience leading cross-functional teams and managing external agency partners.
- Fluent in English (written and spoken).
- High ownership, agility, and passion for brand building.
Lý do đồng hành cùng OmiGroup
Ideal Working Environment – Respect & Recognition
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Work in an environment that meets high standards of employee satisfaction. OmiGroup is proud to be certified as a “Great Place to Work” in Vietnam.
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Flexible working hours: Monday – Friday, flexible check-in (8 hours/day, standard check-in from 8:00 to 8:45 AM).
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Your Times Policy: Up to 12 days of paid annual leave, plus public holidays in accordance with the Labor Law.
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No dress code: Comfortable attire that respects individuality.
Focus on Personal Development
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Career consultation, guidance, and development support with a well-researched career path system (specialist track or management track) tested over many years.
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Free Japanese and English courses.
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Opportunities for promotion to management positions.
Special Care for Employees
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Competitive salary matching your capabilities.
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Annual salary review and promotion opportunities.
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Special care policy for women: 1 hour/day paid leave after maternity for female employees with children under 18 months old.
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Free health insurance under the Omizen Care policy.
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Annual health check-ups at leading clinics and hospitals in Vietnam, along with social insurance benefits as required by law.
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Annual company trips and quarterly/yearly team-building activities.
